As ChatGPT emerges as a dominant platform with over 1.4 billion monthly visitors, it's revolutionizing how users discover brands and products.
Key Takeaways
- Mentions = AI fuel
Top-mentioned brands get up to 10× more visibility in AI summaries. The key however is to get quality mentions. - Reddit is the new PR playground
LLMs feast on Reddit. Be present. Be helpful. Be cited. - Content without structure is invisible
Messy pages confuse AIs. Use schema. Use summaries. Use structure. Or be ignored. - Don’t Skip the SEO Basics
Traditional SEO Is the Bedrock of LLM SEO / GAIO / GEO - Your brand is being judged
LLMs read your reviews, bios, Wikipedia, Crunchbase, G2 Crowd, Trustpilot and others. Control the narrative. - ChatGPT reads YouTube
Even your low-sub channel could be cited — if the content is legit and transcribable. - You can build your own GPT
Why wait to be discovered? Train your own branded GPT and be the source. - Slow pages kill your chances
If your site lags or users bounce, LLMs notice. Optimize or get demoted. - Real mentions > backlinks
In the AI world, it’s not who links to you — it’s who talks about you. - Agent Mode is your secret weapon
Trigger Deep Research in ChatGPT to crawl your content. Yes, you can force it to index your content. - Stop spamming, start solving
AI watches how you behave online. Spammy Reddit or Medium posts hurt more than help. - Leverage social listening tools
Track mentions with tools like Brand24 to see where your brand shows up, then engage in the key conversations LLMs are learning from.
We are experiencing the most significant technological revolution of our lifetime. For the first time in years, Google has lost its dominant 90%+ share of the search market. Such transformative moments bring both substantial risks and extraordinary opportunities. Among the greatest opportunities today is the chance to showcase your brand to millions through ChatGPT and other cutting-edge large language models like Claude, DeepSeek and Gemini. While AI models may operate as a “black box,” you have the ability to shape how they represent and highlight your brand.
We did. This is how traffic from ChatGPT.com to our domain changed over past months.
Why Ranking on ChatGPT Matters
Do you remember ChatGPT becoming the first ever product to reach 100 million users within just three months? Well, according to Semrush (August 2025), ChatGPT is currently visited by 5.3 billion users monthly - 5.3 billion! It is well above 6 percent of Google traffic and growing. Statcounter data (2025) shows that Google’s share of desktop searches declined from 87.65% in May 2023 to an all-time low of 79.1% in March 2025.
Meanwhile, Cloudflare latest report highlights a significant downward trend in web traffic. It’s becoming increasingly difficult to drive visits to websites, as the way users interact with the internet is rapidly evolving. Instead of clicking on search results, more and more users are getting their answers directly from AI-generated summaries - like Google’s AI Overviews.
Today, it’s affecting virtually every company operating online.
AI Overviews are driving a decline in organic traffic from Google. They are pushing down all existing organic results (not to mention Google Ads!). They are accelerating the rise of zero-click searches, where users get the information they need without ever leaving the search engine.
And the situation is likely to get worse. According to NLP Digital 2025, AI Overviews currently appear in 30–50% of search queries, but that number is expected to grow significantly.
The only path is to leverage growing stream of traffic from AI models like GPT and Perplexity. Being visible - and optimized - for large language models (LLMs) is no longer optional. It’s a strategic necessity.
ChatGPT and other popular models offer a huge potential exposure for your brand. A Semrush study (2025) found that 71.5 % of U.S. consumers use AI tools for at least some searches and AI‑search visitors convert 4.4 × better than organic search.
While traditional search engines like Google prioritize keywords, ChatGPT evaluates a mix of factors such as relevance, authority, and brand mentions to generate responses. Understanding these dynamics is crucial for success.
Understanding ChatGPT's Ranking Mechanism
ChatGPT is not unlike other search engines. It ranks websites, brands or products based on algorithms evaluating both training data and live, fresh data. Here are the critical factors influencing ChatGPT's recommendations according to Neil Patel's analysis:
- Brand Mentions: Frequent and positive mentions across various platforms signal reliability.
- Relevance: Content must align with the user's intent and provide direct, valuable answers.
- Reviews: High ratings on platforms like Google Reviews or Trustpilot improve credibility.
- Recommendations: Articles recommending your brand or product can help boost your ChatGPT ranking.
Summary
The way people discover brands is shifting - fast. Traditional SEO is losing ground to AI-driven answers from ChatGPT, Perplexity, Gemini, and others. To win visibility in this new landscape, brands must rethink their strategy.
If your content isn’t optimized for AI, it might as well not exist. It’s not about chasing rankings anymore - it’s about becoming reference-worthy in the AI-first web.
